PSYC 260 Chapter Notes - Chapter 6-260: Product Placement, Cognitive Dissonance, Persuasion

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Attitude evaluations of people, objects, or ideas: affective consists of emotional reactions toward the attitude object. Do not result from a rational examination of the issues. Often linked to people"s values, so that trying to change them challenges those values: cognitive consists of thoughts and beliefs about the attitude object, behavioural consists of actions or observable behaviour toward the attitude object. Explicit attitudes attitudes that we consciously endorse and can easily report. Implicit attitudes attitudes that are involuntary, uncontrollable, and at time unconscious. Theory of planned behaviour a theory that the best predictors of a person"s planned, deliberate behaviours are the person"s attitudes toward specific behaviours, subjective norms, and perceived behavioural control. Persuasive communication communication advocating a particular side of an issue. Heuristic-systematic model of persuasion theory that there are two ways in which persuasive communications can cause attitude change: people either processes the merits of the arguments or are swayed by factors that are peripheral to the message itself.

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