Textbook Notes (359,220)
Canada (156,115)
Psychology (900)
PSYC 260 (45)
Lara Aknin (16)
Chapter 6-260

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Simon Fraser University
PSYC 260
Lara Aknin

CHAPTER 6 – 260 Attitude – evaluations of people, objects, or ideas 1. Affective – consists of emotional reactions toward the attitude object  do not result from a rational examination of the issues  not governed by logic  often linked to people’s values, so that trying to change them challenges those values 2. Cognitive – consists of thoughts and beliefs about the attitude object 3. Behavioural – consists of actions or observable behaviour toward the attitude object Explicit attitudes – attitudes that we consciously endorse and can easily report Implicit attitudes – attitudes that are involuntary, uncontrollable, and at time unconscious Theory of planned behaviour – a theory that the best predictors of a person’s planned, deliberate behaviours are the person’s attitudes toward specific behaviours, subjective norms, and perceived behavioural control Persuasive communication – communication advocating a particular side of an issue Yale attitude change approach – study of the conditions under which people are most likely to change their attitudes in response to persuasive messages; focus on: “who said what to whom” (source of the communication, and the nature of the communication, and the nature of the audience Heuristic-systematic model of persuasion – theory that there are two ways in which persuasive communications can cause attitude change: people either processes the merits of the arguments or are swayed by factors that are peripheral to the message itself Elaboration likelihood model – theory that there are two ways in which persuasive communications can cause attitude change  Central route – occurs when people are motivated and have the ability to pay attention to the arguments in the communication  Peripheral route – occurs when people do not pay attention to the arguments but are instead swayed by surface characteristics Fear-arousing communication – a persuasive message that attempts to change people’s att
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