PSYC 2700H Chapter Notes - Chapter 6: Master Sergeant, Cognitive Dissonance, Self-Perception Theory
29 Mar 2017
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They consit of both + and reactions towards ppl/things. Made up of 3 things: affective component, cognitive component, behavioral component. Affective attitudes (based on peoples emotions and feelings about the attitude object) 3 things in common: don"t result from a rational o examination of the issues. Cognitive attitudes (based on a persons beliefs about the properties of an attitude object) o. Purpose is to classify the + and of an object so we can quickly tell whether its worth our while. Behavioural attitudes (based on observations of how 1 behaves toward an attitude object) o. Self perception theory says under certain circumstances ppl don"t know how they feel until they see how they behave o o. An attitude can be 1 of 2 levels: Explicit (conscious, easily reported, what we think of as our evaluations, rooted in current experiences) o. Implicit (involuntary, unconscious, uncontrollable, rooted in childhood experiences)a.
