PSYC 2700H Chapter Notes - Chapter 7: Social Influence

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Conformity (a change in beh. as a result of the real or imagined influence of other ppl) o. Tendency to conform to others beh. is so powerful that it can override beh. that promote survival. Informational social influence (conforming b. c we believe that others interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action) o. Leads us to private acceptance (ppl conform to the beh. of others b. c they beliee that these ppl are correct) o. Public compliance (conforms publicly without necessarily believing in what the group is doing) o. Situation is ambiguous (when your unsure your most open to influence from others) o. Situation is crisis ( usually don"t have time to think and thus follow others) o. Ppl are experts (the more knowledge a person has, the more we follow them) o.

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