ANTHR208 Chapter Notes - Chapter 2: Daniel Chandler, Ferdinand De Saussure, Semiotics

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Semiotics - daniel chandler: hu(cid:373)a(cid:374)s (cid:374)aturall(cid:455) attri(cid:271)ute (cid:373)ea(cid:374)i(cid:374)g to thi(cid:374)gs, (cid:272)reati(cid:374)g (cid:862)sig(cid:374)s(cid:863) fro(cid:373) ar(cid:271)itrar(cid:455) o(cid:271)je(cid:272)ts. Saussurean model: a linguistic sign (a word) is a link between a sound pattern (the perception of a sound in the hearer"s (cid:373)i(cid:374)d, (cid:374)ot the ph(cid:455)si(cid:272)al sou(cid:374)d(cid:895) a(cid:374)d the (cid:272)o(cid:374)(cid:272)ept (cid:894)(cid:373)ea(cid:374)i(cid:374)g(cid:895). In modern interpretations, the saussurean model is more physical than abstract; words are the link between a sound and a real thing: langue vs parole. Langue - a language system, the structures of language: parole - actual speech, a focus on langue does not usually take social context into account, two parts to the sign. Signifier - sign vehicle (a spoken word, for example) Same with letters - each letter on its own means nothing, it is only necessary that we can distinguish letters from each other: language is inherently arbitrary in the relationships between signifier and signified.

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