Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for Webb Dussome

U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes -Franchising, Real Estate Broker, Enterprise Resource Planning

OC873849 Page
2 Sep 2014
72
Flow of goods (made possible by marketing channels): More efficient reduce # sales contacts to reach target market. Eg. agent/broker, wholesaler, retai
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 18: Product Demonstration, Job Analysis, Kanal D

OC873848 Page
2 Sep 2014
116
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 16: Intrade, Mobile Marketing, Promotional Mix

OC873846 Page
2 Sep 2014
38
Chapter 16: integrated marketing communications and direct marketing. Encoding: process of having the sender transform an abstract idea into a set of s
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 15: Consumer Privacy, Dollarama, Profit Margin

OC873848 Page
2 Sep 2014
36
Retailing = all activities involved in selling, renting, and providing goods/services to ultimate consumers for personal, family or household use. Self
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 17: Cash Register, Cost Per Mille, Commer

OC873848 Page
2 Sep 2014
28
View Document
U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 19: Strategic Business Unit, Amay, Winning Percentage

OC873844 Page
2 Sep 2014
20
Exploiting a competitive advantage (1) finding and using what really works. Sales response function = relates expense of marketing effort to the market
View Document
Showing 1 — 6 of 6 results

Textbook Notes (280,000)
CA (170,000)
U of A (2,000)
MARK (30)
MARK301 (20)
Webb Dussome (6)