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Textbook Notes for MARK301 at University of Alberta (U OF A)

U OF AMARK301AllFall

MARK301 Chapter Notes - Chapter 1: Fot, Tim Hortons, Marketing Mix

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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 4: The Digital Age, Root Mean Square, Business Cycle

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Internet -> globalization, less focus on traditional advertising. The forces and factors outside marketing"s direct control that a ect marketing manage
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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes -Franchising, Real Estate Broker, Enterprise Resource Planning

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Flow of goods (made possible by marketing channels): More efficient reduce # sales contacts to reach target market. Eg. agent/broker, wholesaler, retai
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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 18: Product Demonstration, Job Analysis, Kanal D

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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 2: Marketing Mix, Starbucks

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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 16: Intrade, Mobile Marketing, Promotional Mix

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Chapter 16: integrated marketing communications and direct marketing. Encoding: process of having the sender transform an abstract idea into a set of s
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 7: Brand Loyalty, Target Market, Marketing Mix

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Whom: segmentation: dividing a market into distinct groups with distinct needs, characteristics, or behaviours who may require di erent products or mar
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 6: Cognitive Dissonance, Novelty Seeking, Classical Conditioning

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Consumer behaviour: the buying behaviour of nal consumers - individuals and households who buy goods and services for personal consumption. It is impor
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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 15: Consumer Privacy, Dollarama, Profit Margin

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Retailing = all activities involved in selling, renting, and providing goods/services to ultimate consumers for personal, family or household use. Self
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 5: Focus Group, Root Mean Square, Peer Pressure

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Marketing research the process of systematically gathering and analyzing (new) information related to marketing problems. A system consisting of people
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 3: Planned Obsolescence, Iso 14000, Corporate Social Responsibility

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Chapter 3: sustainable marketing & social responsibility and. Classifying marketing decisions according to ethical and legal relationships. Principles
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter 9: Chapter 9- Brand Strategy and Management

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Branding is a name, term, sign, symbol, design that identi es the product of a seller and di erentiates it form competitors" products. Brand advocate i
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