Textbook Notes for MARK301 at University of Alberta (U OF A)

U OF AMARK301AllFall

MARK301 Chapter Notes - Chapter 1: Fot, Tim Hortons, Marketing Mix

OC6728810 Page
1 Oct 2014
94
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 4: The Digital Age, Root Mean Square, Business Cycle

OC7742305 Page
14 Sep 2016
8
Internet -> globalization, less focus on traditional advertising. The forces and factors outside marketing"s direct control that a ect marketing manage
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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes -Franchising, Real Estate Broker, Enterprise Resource Planning

OC873849 Page
2 Sep 2014
72
Flow of goods (made possible by marketing channels): More efficient reduce # sales contacts to reach target market. Eg. agent/broker, wholesaler, retai
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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 18: Product Demonstration, Job Analysis, Kanal D

OC873848 Page
2 Sep 2014
116
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 2: Marketing Mix, Starbucks

OC7742304 Page
14 Sep 2016
7
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U OF AMARK301Webb DussomeFall

MARK301 Chapter Notes - Chapter 16: Intrade, Mobile Marketing, Promotional Mix

OC873846 Page
2 Sep 2014
38
Chapter 16: integrated marketing communications and direct marketing. Encoding: process of having the sender transform an abstract idea into a set of s
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 6: Cognitive Dissonance, Novelty Seeking, Classical Conditioning

OC7742305 Page
14 Sep 2016
8
Consumer behaviour: the buying behaviour of nal consumers - individuals and households who buy goods and services for personal consumption. It is impor
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 2: Pixar, Loyalty Program, Tim Hortons

OC2253353 Page
9 Dec 2013
24
Mission statement: blueprint of the company, identifies who we are and what we do. Ex: 3m stands for innovation (part of their culture) Setting company
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 5: Focus Group, Root Mean Square, Peer Pressure

OC7742306 Page
14 Sep 2016
6
Marketing research the process of systematically gathering and analyzing (new) information related to marketing problems. A system consisting of people
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 10: Marketing Mix, Root Mean Square, Monopolistic Competition

OC7742305 Page
14 Sep 2016
7
Pricing has a direct, immediate e ect on the revenue of the rm. Narrow de nition: price is the amount of money charged for a product or service. Broad
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter 9: Chapter 9- Brand Strategy and Management

OC7742303 Page
14 Sep 2016
8
Branding is a name, term, sign, symbol, design that identi es the product of a seller and di erentiates it form competitors" products. Brand advocate i
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U OF AMARK301Peter PopkowskiFall

MARK301 Chapter Notes - Chapter 1: Brand Equity

OC7742302 Page
14 Sep 2016
7
Managing pro table customer relationships; using the 4 p"s to satisfy consumers as well as our own needs. The process of creating value for customers a
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