MARK301 Chapter Notes - Chapter 2: Pixar, Loyalty Program, Tim Hortons
9 Dec 2013
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Mission statement: blueprint of the company, identifies who we are and what we do. Ex: 3m stands for innovation (part of their culture) Setting company objectives and goals: trying to determine how to accomplish our mission. Managing our business portfolio: of different businesses, ex: consumer products. Which companies should be putting more / less money. Functional areas: planning marketing (euro disney) specific identification marketing plan, different functional areas. Corporate social responsibility extended mission for ethics for social responsibility, their expectations, what they"re planning to do, and also what they are expecting from their employees. Market oriented: dreams will come true, family memories" fantasies, a place where america still works like it"s supposed too. To be one of the world"s leading producers and providers of information and entertainment. Using our portfolio of brands to differentiate our content, consumer and services product, we seek to develop the most creative, profitable and innovative entertainment experiences and related products in the world.
