PSYCO258 Chapter Notes - Chapter 7: Chromesthesia, Eidetic Memory, Cognitive Map

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This chapter examines mental imagery and how we invoke mental pictures or sounds in order to remember and think. An interesting example of this is seen in time-space synethesia, which is the case when people experience various units of time (e. g. , the months or days of the week) as a spatial pattern that only they can see. Paivio postulated the dual-coding theory, which argues that images can be represented by both verbal and non-verbal systems. Logogens are the units that are part of the first system, and imagens comprise the latter. Furthermore, paivio maintained that words that produce a mental im- age have concreteness. In one of his experiments a high correlation was found between ratings of high concreteness and high imagery. Imagery has also been used as a mnemonic technique, by employing the method of loci (us- ing bizarre images of objects placed in familiar places), for instance.

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