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Textbook Notes for Business Administration at University of Guelph (U OF G)


U OF GBADM 1040John SimoulidisFall

BADM 1040 Chapter Notes - Chapter 1: Marketing Myopia, Water Bottle, Customer Satisfaction

OC1500325 Page
53
Marketing: managing profitable customer relationships to capture value from the customer. Marketing process: customer wants, needs and demands. Wants:
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U OF GBADM 1010kencharmlesFall

BADM 1010 Chapter Notes - Chapter 1: Pith, Precedent, Canadian Human Rights Act

OC1836094 Page
33
Business law- fundamental rights and the canadian court system -chapter 1 & 2. Where do legal principles come from: canadian constitution-supreme law.
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U OF GBADM 4000Knut BrundtlandFall

BADM 4000 Chapter Notes - Chapter 1: Henry Mintzberg

OC310952 Page
29
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