Chapter Three Notes – Part 2
E- commerce (Electronic commerce) - The process of conducting business online for purposes
ranging from fund-raising to advertising to selling products.
The Three Types of E- commerce Business Models:
Ø 1. Business –to-consumer (B2C) - Are e-commerce transactions between businesses and
consumers. Such transactions include those between customers and completely online
businesses or those between customers and stores that have both an online and a physical
presence ( e.g. target)
Ø 2. Business to Business (B2B): E-commerce transactions between businesses (with businesses
buying and selling goods and services to other businesses).
Ø 3. Consumer-to consumer (C2C): Are transactions that occur when consumers sell to each
other through auction sites such as eBay and exchange sites such as craigslist.
Ø A subset of e-commerce that uses social networks to assist in marketing and purchasing
Ø For ex. businesses with facebook pages ask for likes, and this allows for consumers to voice
their opinions by providing ratings and reviews. Peer recommendations have a major influence
on buying behavior as well.
Ø Other peer influenced e-commerce trends include group buying and individual customization-
groupon and living social are examples of deal of the day group purchase websites that require
a certain number of people to buy the discounted deal.
Ø E-commerce also allows you to anything you could do inside a bank.
Ø Look for visual indicators such as https:// in the URL, a closed padlock icon, and a green
Ø Shop at well-known reputable sites, if not familiar with one investigate it with the Better
Business Bureau, or at bizrate-( look for a phone number + street address in addition to the
Ø Look for third party verification from TRUSTe or the Better Business Bureau symbol.
Ø Online Deals that are too good to be true are usually just that.
Ø Use a credit card, not a debit card, to protect transaction, or use a third-party payer such as
Paypal or Google Wallet. (Paypal: once financial information is stored on its server, only
email needs to be provided to the merchant and he/she will receive payment from Paypal
without seeing your financial information. Google wallet doesn’t allow you to pay directly
from your bank account and one can only make purchases within the USA, and the customer
service is all via forums and email while Paypal has a chat live with representative’s option). Ø When you place an order, check the return policy, save a copy of the order, and make sure you
receive a confirmation number- (read and understands the fine print on warranties, return
policies, and the retailer’s privacy statements).
Ø Avoid making online transactions when using public computers. Also unless you have specific
protection on your own notebook computer, avoid making wireless transactions in public
Ø Create a strong password for all online accounts, using numbers and other symbols.
Ø When shopping at home use a firewall and antivirus software for general computer protection.
Better way to save and Move Data Around- Create a SkyDrive Account and Store and
Share Your Files in the Cloud
Ø The usual USB or email or portable external hard drive options are now from the past. With
these solutions one risks confusion as to which is the most updated file as one may contain
multiple versions of a file, there is also the risk of losing the USB or deleting an email
attachment. Such methods also make exchanging files difficult if you want to share your files
or collaborate with a group.
Ø Web based or cloud storage and sharing device like SkyDrive or Dropbox are much better. It is
a part of the Microsoft Office 365, and has 25 GB of free storages pace. Simply:
Ø 1. Sign in to Skydrive
Ø 2. Create a folder and add files: ( hold the ctrl key if adding more than one file)
Ø 3. Share a File or folder
Ø 4. Synch with your Smartphone, making it easier to access your documents wherever you
What features do browsers offer?
Ø Most contain a built-in search box that allows you to choose your preferred search engine and
tools for printing, page formatting, and security settings.
Ø Tabbed browsing: Allows you to flip between the tabs in one window, rather than having to
switch among web pages. Grouped tabs can also be used if several tabs need to be looked at
Ø Pinned tabs: Attach tabs to the taskbar to minimize and save them permanently for easier
Ø Tear-off tabs: Allow for opened tabs to be dragged away from their current window, allowing
for them to be opened in a new window.
Ø Thumbnail previews: Involve the preview of all open web pages in open tabs.
Ø Combined search and address bar: Allows one to both type a website URL or to search the
web from the address bar.
Ø SmartScreen Filter: A built in protection that browsers offer against phishing, malware, and
other web-based threats. Ø Privacy browsing: Allow you to browse the web without retaining any history, temporary
Internet files, cookies, usernames or passwords.
Ø Add-ons: Small programs that increase the functionality of the browser
Ø Session Restore: Brings back all your active pages that were lost due to unexpected shut
down of browser or system.
Why should you keep your Browser Software up to Date?
Ø As newer versions include latest plug-ins, corrections of security bleaches
What do all parts of a URL mean?
In order to gain access to a website, you need to type in the website’s unique address, Uniform
Recourse Location (URL).
URL is composed of several different parts that help identify the web document it stands for
Ø Protocol( set of rules) used in retrieving the document.
Ø Domain name: Consists of two parts the sites host and a suffix that tells us the type of
organization (ex. Popsci.com- popsci is the domain name, and com is the suffix).
Ø The path or subdirectory.
What’s the Protocol?
The Hypertext Transfer Protocol (HTTP) is a protocol that allows for files to be transferred
from a web server which is a computer that hosts the website you’re requesting
Is HTTP the only protocol I need to Use?
Ø Although most common not the only one and is part of the Internet protocol suite, one that
governs how information is exchanged on a network.
Ø File transfer Protocol( FTP): A protocol that allows one to transfer files from your computer
to a web advisor, it’s used today to upload or download larger files, and to connect to the
servers ID and password are required.
Ø BitTorrent- Allows one to transfer files but isn’t part of the internet protocol suite, to use it a
software client program is needed. It uses a peer-to peer networking system between computers
that have it installed.
What’s in a domain Name?
Ø It helps identify the site’s host: the location that maintains the computers that store the website
Ø The suffix after the dot is called the top-level domain- it indicates the kind of organization to
which the host belongs. Within a country-specific domain, further subdivisions can be made
for regions or states. What is the Information after the domain name that I sometimes see?
Ø If there is a forward slash and additional text after the domain name, the information after the
slash indicates a particular file or path (subdirectory) within the website.
What is the best way to get around in a website?
Ø Hyperlink: a type of specially coded text that, when