CIS 1200 Chapter Notes - Chapter 3: Internet Public Library, Socalled, Web Resource
Document Summary
E- commerce (electronic commerce) - the process of conducting business online for purposes ranging from fund-raising to advertising to selling products. The three types of e- commerce business models: 1. business to-consumer (b2c) - are e-commerce transactions between businesses and consumers. Such transactions include those between customers and completely online businesses or those between customers and stores that have both an online and a physical presence ( e. g. target) 2. business to business (b2b): e-commerce transactions between businesses (with businesses buying and selling goods and services to other businesses). Consumer-to consumer (c2c): are transactions that occur when consumers sell to each other through auction sites such as ebay and exchange sites such as craigslist. A subset of e-commerce that uses social networks to assist in marketing and purchasing products. For ex. businesses with facebook pages ask for likes, and this allows for consumers to voice their opinions by providing ratings and reviews.