ECON 1050 Chapter 12: Economics-1 (1) (dragged) 6

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A decrease in demand has the opposite effects to those just described and shown in figure 12. 10. A decrease in demand shifts the demand curve leftward. The price falls and the quantity decreases. The short-run market supply curve shifts leftward. As the market supply decreases, the price stops falling and starts to rise. With a rising price, each firm increases its output as it moves along up its marginal cost curve (supply curve) A new long-run equilibrium occurs when the price has risen to equal minimum atc. Firms make zero economic profit, and firms have no incentive to exit the market. In the new equilibrium, a smaller number of firms produce the equilibrium quantity. Starting from a long-run equilibrium, when a new technology becomes available that lowers production costs, the first firms to use it make economic profit.

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