ECON 1050 Chapter 13: Economics-1 (1) (dragged) 2
Document Summary
If demand is inelastic, a fall in the price brings a decrease in total revenue. The rise in revenue from the increase in quantity sold is outweighed by the fall in revenue from the lower price per unit. As the price falls total revenue decreases. If demand is unit elastic a fall in price does not change total revenue. The rise in revenue from the greater quantity sold equals the fall in revenue from the lower price per unit. Total revenue is maximized when mr = 0. A single-price monopoly never produces an output at which demand is inelastic. If it did produce such an output, the firm could increase total revenue, decrease total cost, and increase economic profit by decreasing output. The monopoly faces the same types of technology constraints as the competitive firm, but the monopoly faces a different market constraint. The monopoly produces the profit-maximizing quantity, where mr = mc.