HIST 3260 Chapter Notes - Chapter 3: Western Electric, New York Philharmonic, Profanity
Document Summary
7:27 pm: with the 1930"s came the radical change of addition of sound to cinema. Sound: transition from silent to sound was abrupt and sweeping, initially it was both good and bad for business: Warner bros. decided to take a calculated gamble retrofitting an old studio to produce sound films with the technology in 1925. They went onto signing license agreements with the metropolitan opera, New york philharmonic and other popular entertainers thus avoiding the inflated rates routinely demanded by talent once sound became the norm: once warner bros. introduced sound, the bigger studios found themselves inclined or perhaps obligated to follow suit. In 1926, seeing warner bros. success with sound-films, paramount, mgm, Thus when the market crash happened, many theatres became unable to repay the banks back their loans they had financed for the changeover leading to many of them being swept up by studios.