Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for Marketing and Consumer Studies at University of Guelph (U OF G)



U OF GMCS 3500Towhidul IslamWinter

MCS 3500 Chapter Notes - Chapter 3: Psychographic, Switching Barriers, Dependent And Independent Variables

OC310956 Page
2 Feb 2013
112
Markets are heterogeneous: customers differ in their values, needs, wants, beliefs & incentives to act. Products compete to satisfy needs & wants of cu
View Document
U OF GMCS 3500Towhidul IslamWinter

MCS 3500 Chapter Notes - Chapter 1: Mental Model, Customer Relationship Management, Discount Window

OC310955 Page
2 Feb 2013
139
Good decision-making involves reasoned choice among competing alternatives. Marketing managers make frequent decisions about product features, price, d
View Document
U OF GMCS 2100Rosemary VanderhoevenSummer

MCS2100 Chapter All: Financial Planning-Entire Textbook Summary

OC9104973 Page
24 May 2015
44
View Document
U OF GMCS 2020Matthew- Jim D' EliaFall

MCS 2020 Chapter Notes - Chapter 7: Enterprise Application Integration, Business Process, Lead Time

OC8358154 Page
14 Mar 2016
49
There are two basic ways to develop compeiive advantage: Enhance the product or service through informaion systems. Organizaions look to technology to
View Document
U OF GMCS 3500Bharat SudWinter

MCS3500 Chapter 4: Chapter 4- Positioning.docx

OC651894 Page
2 Feb 2015
68
View Document
U OF GMCS 2020Jeffrey O' LearyFall

MCS2020 Chapter All: MCS2020Final (1)

OC66027437 Page
9 Dec 2015
65
An information system that tracks organizational documents, webpages, graphics a self describing collection of intergrated records. Q1: how can is be a
View Document
U OF GMCS 3620Tim DewhirstWinter

MCS 3620 Chapter Notes - Chapter all: Integrated Marketing Communications, Direct Response Television, Brand Loyalty

OC64822511 Page
13 Apr 2016
39
Direct response communications the delivery of a message to a target audience of one; the message can be distributed by direct mail, direct response te
View Document
U OF GMCS 1000Raffi SarmazianFall

MCS 1000 Chapter Notes - Chapter 1: Pizza Pizza

OC23144043 Page
7 Jan 2018
0
The 967-1111 telephone strategy is essentially an easy to remember, catchy jingle, and the numbers included in the jingle are the phone number the comp
View Document
U OF GMCS 3620Bharat SudFall

MCS 3620 Chapter Notes - Chapter 10: Wiht, Wakeboarding

OC2680006 Page
8 Apr 2014
54
Shopper marketing: understanding how consumers behave as shoppers in all channels (retail, catalogue, and web) and then targeting these channels with a
View Document
U OF GMCS 3500Tyler HummelFall

MCS 3500 Chapter Notes - Chapter 1-2: Logistic Regression, Groupthink, Logit

OC3197135 Page
15 Sep 2016
131
Mass marketing is giving way to micromarketing. The drive to make data based decisions. Conceptual marketing: decision maker relies on his or her own m
View Document
U OF GMCS 2100May AungWinter

MCS 2100 Chapter Notes - Chapter 1-15: Capital Asset, Nyse Composite, Market Trend

OC25564086 Page
12 Apr 2017
0
Increased effectiveness to obtain, use, and protect financial resources c. ii. Increase control of finances by avoiding debt, bankruptcy and dependence
View Document
U OF GMCS 2020Jeffrey O' LearyFall

MCS 2020 Chapter Notes - Chapter 1-12: Botnet, Data Warehouse, Microsoft Word

OC152398549 Page
1 Feb 2017
10
Information system (is): group of components that interact to produce information. Management information systems (mis): information systems that help
View Document
View all courses (20+)
View all professors (70+)

Textbook Notes (280,000)
CA (170,000)
U of G (10,000)
MCS (700)