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Textbook Notes for Arsenio Bonifacio

U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 16-17: Market Segmentation, Lunch Box, Display Advertising

OC70448017 Page
12 Dec 2015
11
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U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 5-6: Consumer Reports, Selective Perception, Reinforcement

OC70448014 Page
23 Nov 2015
45
Consumer behaviour: the actions that a person takes in purchasing and using products and services, including the mental and social processes. Purchase
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U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 1: Computer World, Customer Satisfaction, Social Media Marketing

OC7044807 Page
23 Nov 2015
17
Chapter 1 - marketing: customer value, satisfaction, relationships, and experiences: marketing is not advertising, it is only one small element of mark
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U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 13: Price War, Monopolistic Competition, Flaked

OC7044808 Page
12 Dec 2015
24
Price: the money or other considerations (including other goods and services) exchanged for the ownership or use of a good or service. The practice of
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U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 2, 9: Marketing Mix, Computer Monitor, Market Segmentation

OC70448014 Page
12 Dec 2015
44
Organization: a legal entity of people who share a common mission, which motivates them to develop offerings that create value for both the organizatio
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U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 11-12: Impression Management, Personal Selling, Services Marketing

OC70448014 Page
12 Dec 2015
30
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U OF GMCS 1000Arsenio BonifacioFall

MCS 1000 Chapter Notes - Chapter 10: Strategic Alliance, Open Innovation, Crowdsourcing

OC7044808 Page
12 Dec 2015
12
Chapter 10 developing new products and services. Product: a good, service, or idea consisting of a bundle of tangible and intangible attributes that sa
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