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U OF GMCS 1000tbaWinter

MCS 1000 Chapter Notes - Chapter 5: Subculture, Viral Marketing

Matt George2 Page
2 Feb 2017
1
Consumer behaviour: actions a person takes in purchasing and using products and services, including the mental and social processes that precede and fo
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U OF GMCS 1000tbaWinter

MCS 1000 Chapter Notes - Chapter 2: Computer Monitor, Customer Experience

Matt George2 Page
26 Jan 2017
3
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U OF GMCS 1000tbaWinter

MCS 1000 Chapter Notes - Chapter 1: Social Media Marketing, Ecrm, Micromarketing

Matt George2 Page
26 Jan 2017
3
Marketing: the activity for creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders, and society a
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U OF GMCS 1000tbaWinter

MCS 1000 Chapter Notes - Chapter 4: General Electric Genx, Marketing Mix, Social Forces

Matt George1 Page
2 Feb 2017
2
Environmental scanning: the process of continuously acquiring info on events occurring outside the organization to identify and interpret potential tre
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