MCS 1000 Chapter 3: MCS 1000 Marketing Chapter 3 Summary

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Raffi Sarmazian

Document Summary

When mark zuckerberg launched facebook, he had no idea that today the over 900 million member. Social nation he created would be smaller than only china and india. Let"s take a look at how environments forces influenced facebook and where facebook is headed in the future. The future of social networks is likely to evolve into a sophisticated platform for many activities. Facebook offers a service called facebook connect to enable any website to connect to facebook uses. Many business operate in environments where important forces change. Anticipating and responding to changes often means the difference between marketing success and failure. Learning outcome 1: the importance of environmental scanning. Changes in the marketing environment are a source of opportunities and threats to be managed. The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning.