MCS 1000 Chapter Notes - Chapter 1: Pizza Pizza
Document Summary
The 967-1111 telephone strategy is essentially an easy to remember, catchy jingle, and the numbers included in the jingle are the phone number the company operates with. The reason this jingle has become so big is partially due to the ease of access to the consumers. As stated in the short video clip their call to online ratio is 60:40. This indicates that the consumer prefer to call in than use the online services provided to them, which is another indication of how far beneficial the jingle is to them. The (cid:374)u(cid:373)(cid:271)er itself is(cid:374) t (cid:374)e(cid:272)essarily evolvi(cid:374)g as of right now, however the platform this company has formed with this number is evolving. The number has essentially helped them create their brand, and from this they have hooked their consumers. Pizza pizza has now began to use this platform to create new strategies in promoting their business. These include creating an ipad apps for its consumers to use.