Chapter 11 Marketing Information Management Notes.docx

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Chapter 11 Marketing Information Management Notes
11.1 Democratization of Information
- Internet often described as the most democratic medium ever invented b/c it's a tool for both hearing and being
heard (designed as a place for communication and eventually fully interactive communication)
- At the core of any democratic system are 2 basic principles: people should have equal access to power and a
voice in shaping the direction of that power (voting) and citizens should be granted universal freedoms and
- Internet provides equal access to everyone and grants basic freedoms to its users = democratic
- Internet also makes less explicit forms of opinion sharing or “voting” possible
- Democracy is criticized for its lack of stability and focused on short-term goals: while corporations and
governments attempt to control segments of the internet, no single organization dominates entire network so most
users enjoy a stable and consistent information experience
11.2 Censorship Vs. Free Speech
- In the info age, freedom of speech extends protection even further. Citizens are also granted the right to seek
ideas, right to receive ideas, and the right to distribute those ideas.
- Democratic societies need to protect freedom of speech in order to function… without assured protection; people
will censor themselves out of fear of getting in trouble for speaking their minds
- Censorship refers to the suppression of ideas that are usually stifled through political, legal or religious methods
- Must balance censorship and freedom of speech
- Info age also adds the challenge of enforcement. Enforcing censorship is increasingly tough in an era without
- Basic concern with censorship is that the individuals, groups, or organizations responsible for censoring info are
essentially imposing their views on everyone else
They are prejudging materials and making value judgements on behalf of the other people
11.3 The Digital divide
0 There are many inequalities in the world; unequal labour conditions, unfair compensation, uneven access to
healthcare, disparate opportunities for educations and the inequitable provision of basic amenities are the
unfortunate byproduct of our socio-political systems
- Another gap exists in the info age = those who have access to info and communication technologies and those
who don’t
divide is a multidimensional problem that tends to highlight the difference among nations across the globe
- The digital divide (those who are technology rich and technology poor), invites a new kind of poverty
information poverty. Information poverty means lack of info and lack of the means to get essential info.
- Information poverty can result from people not having access to technology or when there is lack of quality info
or when people don't have the ability to understand the technology or the info they encounter
4 basic problems
The problem of property: While trying to protect every intangible asset and piece of intellectual property, we
accidently worsen the problem for those who are information poor
The problem of real poverty: Having access to info alone will not relieve information poverty b/c info is not an
end destination… people use info to learn about other things
The Problem of Infrastructure: Most people in the developing world cant afford personal access to info or
technology but many of these societies also don't have broader info infrastructure (computer networks, internet
connectivity, libraries, publishers etc.)
The Problem of Interpretation: Understanding and interpreting the message of the info is one matter as many
people don't have appropriate contextual knowledge
11.4 Digital Deterioration
- To ensure that information will be truly accessible in the future, we need to think about how we deal with
information presently; how we store information
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