MCS 2600 Chapter Notes - Chapter 10: Pet Adoption, Nuclear Family, Advertising Campaign
16 Apr 2016
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Family is deined as two or more persons related by blood, marriage or adopion residence. Family life cycle a composite variable that includes marital status, size of family, age of family members, and employment status of the head of household classiies the family into its typical stage. Consumer socializaion the process by which children acquire the skill, knowledge, and aitudes necessary to funcion as consumers. Pre-adolescent: observe parents and older siblings, families are more reliable than adverising. Teenagers: peers are the most inluenial, like products when parents disapprove. Mothers are typically stronger socializaion agents than fathers. Mothers are usually: more involved, control children"s exposure to commercial messages, regulate spending. The balancer married and has a career. The nurturer desires to meet want of her children. The diva self-focused and seeks acceptance form others. Views her children as part of her image, and oten gives in to their requests to make her life easier: markeing resistant:
