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Textbook Notes for MCS 3030 at University of Guelph (U OF G)

U OF GMCS 3030Scott ColwellWinter

MCS 3030 Chapter Notes - Chapter 3: Simple Random Sample

OC3197132 Page
21 Jan 2016
33
Sampling methods: probability, non-probability sampling, simple random, convenience, stratified random (accidental/hazard, systematic random, modal ins
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U OF GMCS 3030Vinay KanetkarFall

MCS 3030 Chapter Notes - Chapter 1: Sentiment Analysis, Root Mean Square, Customer Relationship Management

OC8658185 Page
13 Oct 2016
12
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U OF GMCS 3030Vinay KanetkarFall

MCS 3030 Chapter 10: RM Chapter 10

OC8658187 Page
20 Nov 2016
3
What needs to be measured: measurement: the process of describing some property of a phenomenon of interest, usually by assigning numbers in a systemat
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U OF GMCS 3030Scott ColwellWinter

MCS3030 Chapter 2: Foundations and Research Questions

OC3197134 Page
19 Jan 2016
16
This course examines the concepts, principles and practices for consumer, market and product development research processes. Who is buying our product:
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U OF GMCS 3030Vinay KanetkarFall

MCS 3030 Chapter Notes - Chapter 14: Contingency Table, Frequency Distribution, Standard Deviation

OC8658184 Page
27 Nov 2016
0
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U OF GMCS 3030Vinay KanetkarFall

MCS 3030 Chapter Notes - Chapter 15: Contingency Table, Statistical Hypothesis Testing, Dependent And Independent Variables

OC8658183 Page
27 Nov 2016
1
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U OF GMCS 3030Tanya MarkWinter

MCS 3030 Chapter Notes - Chapter 3: Discriminant Validity, Discriminant, Confounding

OC310954 Page
25 Jan 2012
32
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U OF GMCS 3030Tanya MarkWinter

MCS 3030 Chapter Notes - Chapter 2: External Validity

OC310953 Page
23 Jan 2012
36
When we try to reach conclusions that extend beyond the sample in our study, we say that we are generalizing. External validity referrers to the approx
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U OF GMCS 3030Vinay KanetkarFall

MCS 3030 Chapter 12: RM Chapter 12

OC8658186 Page
13 Nov 2016
3
Sample: a subset of some larger population that is measured or observed in some way to infer what the entire population is like. Population (universe):
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U OF GMCS 3030lloydhetheringtonFall

MCS 3030 - Chapter 1.docx

OC2183928 Page
10 May 2014
69
Democrat or a republican in the next presidential election: relational studies look at the relationships between two or more variables, a public opinio
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U OF GMCS 3030lloydhetheringtonFall

MCS 3030 - Chapter 2.docx

OC2183927 Page
10 May 2014
30
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U OF GMCS 3030Scott ColwellWinter

MCS 3030 Chapter Notes - Chapter Factorial Designs: Factorial Experiment, Dependent And Independent Variables, Descriptive Statistics

OC3197134 Page
20 Apr 2016
5
R x o: f ad 1 nd 2016. R x o: f ad 2 ticket sales. Main effects of ad type on x = mean. N = 80 n = 40 n = 40. Levels: how many levels are in each facto
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