# Textbook Notes for MCS 3030 at University of Guelph (U OF G)

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## MCS 3030 Chapter Notes - Chapter 3: Simple Random Sample

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Sampling methods: probability, non-probability sampling, simple random, convenience, stratified random (accidental/hazard, systematic random, modal ins

View Document## MCS 3030 Chapter Notes - Chapter 1: Sentiment Analysis, Root Mean Square, Customer Relationship Management

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## MCS 3030 Chapter 10: RM Chapter 10

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What needs to be measured: measurement: the process of describing some property of a phenomenon of interest, usually by assigning numbers in a systemat

View Document## MCS3030 Chapter 2: Foundations and Research Questions

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This course examines the concepts, principles and practices for consumer, market and product development research processes. Who is buying our product:

View Document## MCS 3030 Chapter Notes - Chapter 14: Contingency Table, Frequency Distribution, Standard Deviation

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## MCS 3030 Chapter Notes - Chapter 15: Contingency Table, Statistical Hypothesis Testing, Dependent And Independent Variables

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## MCS 3030 Chapter Notes - Chapter 2: External Validity

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When we try to reach conclusions that extend beyond the sample in our study, we say that we are generalizing. External validity referrers to the approx

View Document## MCS 3030 Chapter 12: RM Chapter 12

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Sample: a subset of some larger population that is measured or observed in some way to infer what the entire population is like. Population (universe):

View Document## MCS 3030 - Chapter 1.docx

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Democrat or a republican in the next presidential election: relational studies look at the relationships between two or more variables, a public opinio

View Document## MCS 3030 Chapter Notes - Chapter Factorial Designs: Factorial Experiment, Dependent And Independent Variables, Descriptive Statistics

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R x o: f ad 1 nd 2016. R x o: f ad 2 ticket sales. Main effects of ad type on x = mean. N = 80 n = 40 n = 40. Levels: how many levels are in each facto

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