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Textbook Notes for Tyler Hummel

U OF GMCS 3500Tyler HummelFall

MCS 3500 Chapter Notes - Chapter 1-2: Logistic Regression, Groupthink, Logit

OC3197135 Page
15 Sep 2016
131
Mass marketing is giving way to micromarketing. The drive to make data based decisions. Conceptual marketing: decision maker relies on his or her own m
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U OF GMCS 3500Tyler HummelFall

MCS 3500 Chapter Notes - Chapter 7: Marginal Revenue, Giulio Carlo Argan, Price Discrimination

OC3197139 Page
15 Nov 2016
19
Thought for the day improving pricing systems may provide the best return on investment, compared to any other marketing activity. Find price to maximi
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U OF GMCS 3500Tyler HummelFall

MCS 3500 Chapter Notes - Chapter 6: Conjoint Analysis, Mozzarella, Logit

OC3197135 Page
14 Dec 2016
7
Mcs*3500 chapter 6: design of new products through conjoint analysis. 80% of a products manufacturing costs are incurred during the first 20% of its de
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U OF GMCS 3500Tyler HummelFall

MCS 3500 Chapter Notes - Chapter 4: Indifference Curve

OC3197133 Page
10 Dec 2016
7
Differentiation: creating tangible or intangible differences on one or more attributes between a focal offering and its main competitors. Positioning:
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U OF GMCS 3500Tyler HummelFall

MCS 3500 Chapter Notes - Chapter 3: Discriminant

OC3197132 Page
10 Dec 2016
12
Market segmentation: the subdividing of a market into distinct subsets of customers. Segments: members are different between segments but similar withi
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U OF GMCS 3500Tyler HummelWinter

MCS 3500 Chapter Notes - Chapter 3: Call Centre, Cluster Analysis, Root Mean Square

OC8658189 Page
5 Feb 2017
1
Segments: members are different between segments but similar within: expected to respond in a similar way to a product or service offering, possible to
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