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Textbook Notes for Towhidul Islam

U OF GMCS 3500Towhidul IslamWinter

MCS 3500 Chapter Notes - Chapter 3: Psychographic, Switching Barriers, Dependent And Independent Variables

OC310956 Page
2 Feb 2013
112
Markets are heterogeneous: customers differ in their values, needs, wants, beliefs & incentives to act. Products compete to satisfy needs & wants of cu
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U OF GMCS 3500Towhidul IslamWinter

MCS 3500 Chapter Notes - Chapter 1: Mental Model, Customer Relationship Management, Discount Window

OC310955 Page
2 Feb 2013
139
Good decision-making involves reasoned choice among competing alternatives. Marketing managers make frequent decisions about product features, price, d
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