MCS 4370 Chapter Notes - Chapter 1: Creemore Springs, Liquor Control Board Of Ontario, Creemore

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 4370
• Professor: Tanya Mark

Document Summary

Creemore springs attracted a loyal toronto base of customers seeking a specialty image beer. The brewery turned a profit in its first year. Beer sales in ontario have leveled off over the past five years. Creemore sales had grown eight per cent in a stagnant market. Molson and labbatt each held roughly 40% of ontario market. Creemore"s lager won consecutive national and international awards in the. Creemore engaged in word-of-mouth promotion, preferring that new customers discover creemore for themselves. Part of the brands allure was that it was known only to a select few. Creemore is the most expensive domestically produced beer, access to it is limited. Doesn"t think the market will grow, and can"t get more from current consumers. The expansion of the brewhouse would cost million alone. The land aarea can support this , but would need a bigger warehouse. Sells draft beer within a days trucking distance. Costs . 9 per hl to distribute themselves.