Business Model Generation
Chapter 1 - CANVAS
A business model describes the rationale of how an organization creates, delivers, and captures
9 Building Blocks:
1. Customer Segments
a. Defines the different groups of people or organizations an enterprise aims to reach and
2. Value Propositions
a. Describes the bundle of products and services that create value for a specific customer
a. Describes how a company communicates with and reaches its customer segments to
deliver a value proposition.
4. Customer Relationships
a. Describes the types of relationships s company establishes with specific customer
5. Revenue Streams
a. Represents the cash a company generates from each customer segment.
6. Key Resources