MGMT 2150 Chapter Notes - Chapter 9: Material Handling, Sales Promotion, Social Media Marketing
17 Oct 2016
School
Department
Course
Professor
Document Summary
Marketing: is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Some of the marketing department duties are: product design/development, pricing, promotion, sales, and distribution. 3 things for business success: (1) find out what customers and potential customers need. (2) develop products to meet those needs. (3) engage the entire organization in efforts to satisfy customers. Marketing concept: basic philosophy of satisfying customer needs while meeting organizational goals. Marketing strategy: plan for selecting a target market and creating, pricing, promoting, and distributing products that satisfy customers (marketing mix). Develop your marketing mix: identify your market: Target market: specific group of customers who should be interested in your product, have access to it, and have the means to buy it. Need to first find who will find these products.
