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MCS 1000 (215)

Textbook Notes for MCS 1000 at University of Guelph

Introductory Marketing

MCS 1000
Final Exam
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Marketing and Consumer Studies
MCS 1000
Archie Bonifacio
MCS 1000 Chapter 1: Video Discussion 1

Video Discussion 1 Team 41 October 4, 2017 ...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 8 and 19: Unit 11- Marketing Research and The Marketing Process
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Chapter 8: Marketing Research What is Marketing Research? ...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 7: Unit 7- Pricing Products and Services
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Unit 7: Pricing Products and Services Nature and Importance of Pric...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 11-12: Unit 6- Managing Products, Services and Brands
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Chapter 11: Managing Products and Brands Product Life Cycle ...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 2 and 10: Unit 5- Company Marketing and New Product Strategy
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Chapter 2: Developing Successful Marketing Strategies Todays Organi...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 9: Unit 4- Segmenting, Positioning, and Targeting
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Chapter 9: Marketing Segmentation, Targeting, and Positioning Marke...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 6: Unit 3- Understanding Buying Behaviour
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Chapter 6: Understanding Organizations as Customers The Nature an...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 5: Unit 2- The Marketing Concept
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Chapter 5: Consumer Behaviour -consumer behaviour: the ac...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 1: Unit 1- The Marketing Process
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Chapter 1 Notes What Marketing Is and What It Is Not -marketing ...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 1: Marketing Text Notes- chpt.1

Marketing Text Notes Chapter 1 Marketing: the activity for ...

Marketing and Consumer Studies
MCS 1000
Archie Bonifacio
MCS 1000 Chapter 14-15: Unit 10- Marketing Channels
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Chapter 14: Managing Market Channels and Supply Chains Nature and...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 2: Chapter 2

Chapter 2 Structure of Organizations Today Corporate Level: top man...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 13: Chapter 13 – Pricing Products and Services

Chapter 13 Pricing Products and Services LO-1 Nature and Impo...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian
MCS 1000 Chapter 3: Chapter 3

Chapter 3 Tracking Environmental Trends Wh...

Marketing and Consumer Studies
MCS 1000
Raffi Sarmazian

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