Textbook Notes (363,079)
Canada (158,178)
MCS 1000 (215)
Chapter 13

Chapter 13 Introductory Marketing Notes

2 Pages
Unlock Document

University of Guelph
Marketing and Consumer Studies
MCS 1000
Douglas Adlam

Chapter 13 MarketingIntroduction to Services MarketingServices dominate the economy in Most Nations Services usually account for between 35S45ths of GDP in developed nations Cayman islands most service dominated economy services account for 95Most New Jobs Are Generated by Services Many new service jobs are wellpaid positions that require good educational qualificationsPowerful Forces are transforming service markets Government policies social change business trends advances in info technologyglobalization are among the powerful forces that are transforming todays service marketsAdvancements in info technology allow much service work to be carried out far from where customers are 11 of service jobs could be carried out remotelyWhat are ServicesServices offer benefits without ownership Service businesses dont normally transfer ownership doctors appointment you dont own the doctor they are form of a rental5 Broad categories of nonownership frameworkRented goodsservices allow customer to obtain temporary use Eg Costumes boat car etcDefined SpacePlace Rentals Customers obtain ruse of a certain portion of a larger space in a building vehicle or area Eg seat in plane suite in office building storage container in warehouse etcLabourExpertise Rental Other people hired to perform work for customer Eg Cleaning care repair etcAccess to Shared Physical Environments Customer rent right to to share use of the environments Eg Theme park trade show tol
More Less

Related notes for MCS 1000

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.