MCS 1000 Chapter 2: Chapter 2 Noted

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Saba Safdar

Document Summary

As well as its resources, objectives and opportunities. After that is established business unit and product group develop plans for their department. They must themselves that for all of the reasons listed above: organizations often publish mission statements for its employees. But the statements should be specific enough to give stakeholders a clear idea of what the company does. Also statements should be in tune with the current market environment which consists of society, culture, economics, politics and natural environment. Hence the reason why many companies talk off being green and socially diverse: mission statements should illustrate the organizations competencies such as. Mcdonald"s whose goal is to deliver cheap food quickly to a large number of people. Business portfolio: the collection of business and products that together make up the company: a business portfolio should show the companies weaknesses and strengths towards certain situations.