Textbook Notes (363,550)
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MCS 2000 (29)
Chapter 1

Chapter 1 Business in a changing world notes

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University of Guelph
Marketing and Consumer Studies
MCS 2000
Lianne Foti

Chapter 1 Marketing SummaryCommunication in todays Workplace Communication skills include listening nonverbal speakingwriting skills Writing skills important bc of increased use of technology to transmit messages email textmessage etc Changes in the workplace now include global competition flattened management hierarchiesteambased projectsThe communication process1 Sender has an idea The form of an idea is shaped by assumptions based on senders experiences 2 Sender Encodes idea in messageconverting the idea into words or gestures that will convey meaningBypassing When misunderstandings result from missed meanings Choose appropriate wordssymbols3 Message travels over channels the medium over which the message is physically transmittedchannel Could be email phone facetoface fax etc Noise Anything that interrupts the communication process4 Receiver decodes Message the receiver of the message translates the message only if the receiver decodes the message successfully has the message been decoded5 Feedback travels to sender the verbalnonverbal responses of the receiver creaste feedback Feedback tells the sender if the message was receivedunderstoodOvercoming interpersonal communication barriersBypassing occurs when people misinterpret eachothers meanings Meanings are not in words they are in people Receiversender must attach same symbolic m
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