Textbook Notes (363,472)
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MCS 2000 (29)
Chapter 5

Chapter 5 Business in a changing word notes

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University of Guelph
Marketing and Consumer Studies
MCS 2000
Lianne Foti

Chapter 5 MarketingWriting Process Phase 2 Research Organize And ComposeWriting Process Phase 2 Research Business communicators face daily challenges that require data collection idea generation and concept organization Before making decisions in written messagespresentation they must gather info and organize it Research is necessary before beginning to write bc the info you collect helps shape the message More and more consumer research is done electronicallyFormal Research Methods Long reportscomplex business problems generally require some use of formal research methods Access electronically Most business people begin any research process by seeing what they can find electronically Internet databases CDs public records etc Search Manually at libraries for background or supplementary research Newspapers Magazines books journals encyclopedias handbook dictionary etc Investigate primary resources go directly to the sourceEg In searching for new locations for a retail store you would travel and check out actual sitesUse questionnaires survey focus groups to find out feedback Experiment scientifically to get valuable dataInformal Research Methods Most routine tasks composing email memo letters etc require data you can collect informally Look in files to see what previous documents you can find to help you with contentformat Talk with your boss to get info about person making the assignmentEG what does person know about the topic what slant should you take Etc Inte
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