Textbook Notes (367,823)
Canada (161,434)
MCS 2000 (29)
Chapter 6

Chapter 6 Business in a changing word notes

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Marketing and Consumer Studies
MCS 2000
Lianne Foti

Chapter 6 Marketing SummaryWriting Process Phase 3 Revise Proofread evaluateWriting Process Phase 3 Revise The final stage of the 3x3 writing process focuses on revising proofreading and evaluatingExperts recommend you spend about half the total composition time on revisingproofreadingRevising for clarity A clear message is one that is immediately understoodGoal if business writing is to express not impress Dont be fancy KISS RULE Keep it short and simpleRevising for Conversational Tone Should strive to sound professional but also conversationalrd Avoid legal terminology technical words and 3 person constructions Kitchen test If it wouldnt sound natural in your kitchen revise itRevision for Conciseness Make sure message makes its point in the fewest possible words Save readers valuable time trim the far Remove fillers that fatten sentences with excess words Delete long leadinsEliminate redundancies such as unexpected surprise or perfectly clear Reduce compound prepositi
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