Textbook Notes (369,205)
Canada (162,462)
MCS 2000 (29)
Chapter 13

Chapter 13 Business in a changing word notes

3 Pages
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Department
Marketing and Consumer Studies
Course Code
MCS 2000
Professor
Lianne Foti

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Description
Chapter 13 Marketing SummaryProposalsFormal ReportsPreparing FormalInformal Reports Proposals are written offers to solve problems provide services or sell equipment Proposals usually tell how a problem can be solved what procedure will be followed who will do it how long it will takehow much it will cost When proposals are written to request funding they include info about how money will be spent whowill be involved and who will benefitProposals are solicited or unsolicited When firms know what they want they prepare a REP specifying their requirementsComponents of Informal Reports May be presented in short 24 page letters May contain 6 principle components intro background proposal staffing budgetauthorization requestIntroduction Briefly explain the reasons for the proposalTo make more persuasive add a hook Hint at extraordinary results promise low costs or speedy results etc To conquer writers black begin w a bulleted list of what the customer is looking for Often a good idea to do the intro at the endBackground ProblemPurpose Identifies the problem and discusses the goalspurpose of the project In unsolicited proposal goal is to persuade the reader that a problem existsIn solicited proposal goal is to persuade reader you understand the problem completelyProposal PlanSchedule You shou
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