Textbook Notes (367,936)
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MCS 2000 (29)
Chapter 14

Chapter 14 Intermediate Micro Notes

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Department
Marketing and Consumer Studies
Course
MCS 2000
Professor
Lianne Foti
Semester
Fall

Description
Chapter 14 Marketing SummaryBusiness PresentationsPreparing Effective Oral presentations You can reduce your fears and lay the foundation for a professional performance by focusing on 5 areas Preparation organization audience rapport visual aids and delivery It is important to know what you aim to accomplish must have clear idea of where you are going Also important to analyze your audience anticipate reactions and make appropriate adaptationsOrganizing the Content for Powerful ImpactGood organization and intentional repetition are the 2 most powerful keys to audience comprehension and retentionStep 1 Tell them what youre going to sayStep 2 Say itStep 3 Tell them what you have just saidCapturing Attention in the Intro If youre able to appeal to listeners and involve them in the start of your presentation AT VERY BEGINNING then you are more likely to hold their attention until finish To establish your credibility you need to describe your position knowledge or experience Preview main points of your topic perhaps with visual aidOrganizing in Body Body should include 24 main points with adequate detail not too muchSome strategies include Chronology Describe history of problem GeographySpace Diversity of workforce organized by regions in the country ComparisonContrast procon ValueSize Fluctuations in costs organized by prices ProblemSolution ImportanceSu
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