Chapter 2.docx

4 Pages
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Department
Marketing and Consumer Studies
Course Code
MCS 2020
Professor
Nicole Mc Callum

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Description
Chapter 2 Information Concepts 2.1 What is Information? -depends on context -business approach- information is source of advantage -learning approach- information is key to enlightenment -relationship approach- information is shared between people -anarchist approach- information is a weapon -simple perspective – information is data that have been organized and communicated (clear that data and information are not the same thing—data are combinations of symbols arranged according to set of rules/conventions; for data to be important it has to make leap to information by being organized) -International Standards Organization- the meaning that a human assigns to data by means of the human conventions used in their representation (again data and information are different) -another definition- information denotes any stimulus that alters cognitive structure in the receiver (suggests any thing we observe with our senses can be information BUT must alter/change the awareness of person receiving it-thus if the receiver already knows the information, then it is not information- so, information to me is not necessarily information to you) SLIDES: -information is data that has been organized -information is the meaning that a human assigns to data by means of the human conventions used in their representation 2.2 Knowledge Hierarchy Wisdom- applies judgement, extrapolative, non-probabilistic/non- deterministic , deeper understanding of principles Understanding- synthesizes knowledge, interpolative, probabilistic Knowledge- assimilated information, deterministic process, acquired by instruction or experience Information- ordered data, organized, relationship & interaction Data- record of observed facts, communicated by combining symbols (arranged by set of rules), unorganized (red octagon means ‘stop’) Symbols- basic element in information sharing, graphical representations, unspeakable (Canadian flag, red octagon, letter ‘o’) 2.3 Knowledge Continuum -our brains work too quickly to differentiate individual stages of the knowledge hierarchy we can more accurately describe elements as belonging to a continuum -understanding connects data, information, knowledge, and wisdom -understanding takes new knowledge, observations, and facts and synthesises them with previously held knowledge -understanding is more of an interpolative process (meaning it helps connect ideas), and is probalistic exercise (helps recognize patterns and attempt to predict future) -understanding and knowledge are different concepts (knowledge can be obtained and retained; understanding is process through which we attain knowledge) -as we learn, we move from data to information by understanding relationships; we move from information to knowledge by understanding patterns; we move from knowledge to wisdom by understanding principles -true understanding is about making connections between data, information, knowledge and wisdom 2.4 Information Transfer -three primary components:
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