Chapter 2.docx

4 Pages

Marketing and Consumer Studies
Course Code
MCS 2020
Nicole Mc Callum

This preview shows page 1. Sign up to view the full 4 pages of the document.
Chapter 2 Information Concepts 2.1 What is Information? -depends on context -business approach- information is source of advantage -learning approach- information is key to enlightenment -relationship approach- information is shared between people -anarchist approach- information is a weapon -simple perspective – information is data that have been organized and communicated (clear that data and information are not the same thing—data are combinations of symbols arranged according to set of rules/conventions; for data to be important it has to make leap to information by being organized) -International Standards Organization- the meaning that a human assigns to data by means of the human conventions used in their representation (again data and information are different) -another definition- information denotes any stimulus that alters cognitive structure in the receiver (suggests any thing we observe with our senses can be information BUT must alter/change the awareness of person receiving it-thus if the receiver already knows the information, then it is not information- so, information to me is not necessarily information to you) SLIDES: -information is data that has been organized -information is the meaning that a human assigns to data by means of the human conventions used in their representation 2.2 Knowledge Hierarchy Wisdom- applies judgement, extrapolative, non-probabilistic/non- deterministic , deeper understanding of principles Understanding- synthesizes knowledge, interpolative, probabilistic Knowledge- assimilated information, deterministic process, acquired by instruction or experience Information- ordered data, organized, relationship & interaction Data- record of observed facts, communicated by combining symbols (arranged by set of rules), unorganized (red octagon means ‘stop’) Symbols- basic element in information sharing, graphical representations, unspeakable (Canadian flag, red octagon, letter ‘o’) 2.3 Knowledge Continuum -our brains work too quickly to differentiate individual stages of the knowledge hierarchy we can more accurately describe elements as belonging to a continuum -understanding connects data, information, knowledge, and wisdom -understanding takes new knowledge, observations, and facts and synthesises them with previously held knowledge -understanding is more of an interpolative process (meaning it helps connect ideas), and is probalistic exercise (helps recognize patterns and attempt to predict future) -understanding and knowledge are different concepts (knowledge can be obtained and retained; understanding is process through which we attain knowledge) -as we learn, we move from data to information by understanding relationships; we move from information to knowledge by understanding patterns; we move from knowledge to wisdom by understanding principles -true understanding is about making connections between data, information, knowledge and wisdom 2.4 Information Transfer -three primary components:
More Less
Unlock Document

Only page 1 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.