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Chapter 5

Chapter 5 Marketing Info management Notes

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University of Guelph
Marketing and Consumer Studies
MCS 2020

Chapter 5 Marketing Info Management The Information Paradigm51 Knowledge WorkKnowledge never exists in the form we need so the knowledge workers task is to find patterns among these seemingly random pieces of info Making sense of knowledge comes down to 3 ways of knowing knowingwhat knowinghow and knowingwhomBy its very nature knowledge is possessed by separate individuals or organizationsIts decentralized so we bring these separate parties together in collaborationCollaboration is about actively building something together it means sharing information AND purposeunited labourThe key to knowledge work is building relationships and making connections to other people communities organizations and industries52 The Information RevolutionIn economic terms we are said to be living in the Digital Economyknowledge economy Internet EconomyVirtual Economy Information EconomyThe information revolution has changed social orderMuch like the industrial revolution Internet was developed in response to societys needs Created an expansive network that connected placespeople Internet led to standardized protocol computers couldnt share info unless they had shared language and set of rules so TCPIP protocol was adopted53 Birth of the Netwo
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