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MCS 2600 (65)
Chapter 10

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University of Guelph
Marketing and Consumer Studies
MCS 2600
Lianne Foti

Chapter 10: The Family and It’s Social Class Functions of Family: economic well-being, emotional support, suitable family lifestyles The Changing US Family -types of families: -nuclear – husband and wife with at least one child -extended – nuclear family lives with at least one grandparent in household -single parent – divorce, separation, out-of-wedlock births, adoption -changes in household spending patterns Consumer Socialization- the process by which children acquire the skills, knowledge, and attitudes necessary to function as consumers Dynamics of Husband-Wife Decision Making: -husband-dominated -wife-dominated -expanding role of children in family decision making (choosing restaurants and items in grocery stores, teen internet mavens, pester power) Traditional Family Life Cycle: 1. Bachelorhood – young single adult living apart from parents 2. Honeymooners – young married couple 3. Parenthood - married couple with at least one child living at home 4. Postparenthood – an older married couple with no children living at home 5. Dissolution – one surviving spouse Non Traditional Family Lifecycle: -childless couples – increasingly acceptable with more career oriented married women and delayed marriages - couples who marry later in life – likely to have fewer or no children -extended family- adult children return home , divorced adult returns home, elderly move in with children, newlyweds live with in-laws -single parent- divorce, separation, out-of-wedlock births, adoption -couples with first child in late 30s or later -likely
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