MCS 2600 Chapter Notes - Chapter 8: Direct Marketing, Theory Of Reasoned Action, Self-Perception Theory
30 Oct 2013
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Document Summary
Attitude is a learned predisposition to behave consistently in a favorable or unfavorable way with respect to a given object. Attitudes occur within a situation: by situation we mean events or circumstances that at a particular point in time influenced the relationship between attitude and behavior. Attitudes consists of three major components: a cognitive component, an affective component, and a conative component. The cognitive component: that is the knowledge and perceptions that are required by a combination of direct experience with the attitude object and related information from various sources. Portray consumers" attitude with regard to an attitude object as a function of consumers perception and assessment of the key attributes or beliefs held with regard to the particular attribute object. Theory of trying to consume model there often personal impediments, environmental impediments the key point is that in these cases of trying the outcome is not and cannot be assumed to be certain.
