MCS 2600 Chapter Notes - Chapter 6: Just-Noticeable Difference, Absolute Threshold, Sensory Neuron

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2600
• Professor: Nicole Mc Callum

Document Summary

Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Sensation is the immediate and direct response of the sensory organs to stimuli. A stimulis is any unit of input to any of the senses. Sensory receptors are the human organs (eyes ears nose mouth and skin) that receive sensory inputs. All of these funcitons are called into play, either singly or in combination, in the purchase, use, and evaluation of consumer products. The absolute threshold the lowest level at which an individual can experience a sensation is called the absolute threshold the point at which a person can detect a difference between something and. Nothing is that persons absolute threshold for that stimulus. We often speak of getting used to a hot bath, cold shower, or bright sun.