MCS 2600 Chapter Notes - Chapter 16: Sustainable Energy, Toothpaste, Branded Content
13 Apr 2012
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State that product presentation or claims must not mislead children about the products performance, Advertising to children is subject to self-regulation and according to guidelines developed by the children"s. Advertising review unit (caru) of the council of better business bureau benefits, exploit child"s imagination or create unrealistic expectations, product should be shown in safe situations, and must refrain from encouraging inappropriate behaviour etc. Caru guidelines recognize that children don"t always understand the true purpose of loyalty building measures (kids clubs, premiums & sweepstakes) and that direct marketers should ensure loyalty programs don"t exploit them. A major concern is whether food marketers teach children to eat more than they should therefore increasing obesity and health problems in young children. Lawmakers have called for legislation recently regulating food advertising to children. Teenagers and college students are also often provided with too much easy credit, which puts them into financial difficulties for years (college loan debt has been increasing)
