MCS 3030 Chapter 12: Chapter 12 Research Methods

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3030
• Professor: Tanya Mark

Document Summary

The simplest experimental design, two-group posttest-only randomized experiment, is usually analyzed with the simple t-test. The factorial experimental designs usually analyzed w/ anova model. Randomized block designs use special form of the anova blocking model that uses dummy-coded variables to represent the blocks. Has 2 distributions (measures),e ach w/ an average and variation. Assesses treatment effect as the statistical (no chance) difference between the groups: compute an independent t-test, compute 1-way anova between 2 independent groups, use regression analysis to regress the posttest values into a dummy-coded treatment variable.