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Marketing and Consumer Studies
MCS 3500

Dead Heads SocietyJames Whelan 0801073What separates Dead Heads from the mainstream Using the symbolicinteractional approach we can see that Dead Heads society grow through labeling theory and Hirschis control theory The band The Greatful Dead gave its fans a place to belong they did not have to believe in any kind of right or wrong they just promoted freedom This started a community where the Dead Heads society began As followers of a band a bad vibe came with that society did not accept theirgang like fan base and considered them deviant Society labeled Dead Heads as a deviant subculture It started out as Primary deviance when the Dead Heads society started to make a name for them by making minor violations and soon moved onto secondary deviance the fans adopted the identity of as a Dead Head Following the band aro
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