In the 1970"s, the counterculture of the late 1960s became mainstream: peace signs, long hair, tie dye, incense, hippie values were popular mostly on college campuses but became popular in middle-class suburbs and shopping malls. In the 1970"s richard nixon reached an agreement with the north vietnamese, ending the war: this was the most divisive issue in 1960. Nixon became the first president in american history to resign his position. Stagflation: economy was stagnant and inflation was high: fuel shortage, energy crisis. Feminism became known as women"s liberation/women"s lib : found it"s way into sports and mainstream music. Most important changes in the 1966-69period were shift of focus on rick from the singles to the album: from dancing to music to listening to music. Hippie aesthetic is central to understanding the connection among a wide variety of. After working under the name of yardbirds (members left, new ones joined), they changed their name to led zeppelin.