Course: PSYC*1000 (DE)
Professor: Harvey Marmurek
Schedule: Summer, 2012
Textbook: Psychology – Tenth Edition in Modules authored by David G. Myers
Textbook ISBN: 9781464102615
Module 25: Retrieval
How do external cues, internal emotions, and order of appearance influence memory retrieval?
Process of retrieving memory follows a similar principle like following the path of a spider and how the web
was created – memories are held in storage by a web of associations.
• Priming: After losing his sight, John Hull described difficulty in recalling details; often associations are
activated without our awareness. William James referred to it as priming – wakening of associations;
memoryless memory or invisible memory without your conscious awareness.
• Context-Dependent Memory: Putting yourself back in the context to recall (what was I watching)
• State-Dependent Memory: what we learn in one state (drunk or sober) may be more easily recalled if we