PSYC 2310 Chapter Notes - Chapter 7: Risk Perception, Robert Cialdini, Self-Control
24 Mar 2017
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Persuasion communications that are designed to influence people"s attitudes and behaviour. Factors that influence type of processing: 2 factors: ability to focus and motivation to focus. Recycling: persuasion condition produced higher results than the validation condition. It is important more effective to alert people of the seriousness of pro-environmental actions. 7. 2 - what factors influence persuasion: relevant factors: source who delivers message, content of message and the audience who receives the messages. Content of the message: refers to the arguments presented, if they are strong or weak. Length: long messages more effective if they are strong and processed centrally, long messages that include weak messages can have less impact than short, strong messages. Six principles of persuasion (robert cialdini: reciprocation comply with those who have done something for us. 7. 3 how can subtle factors influence persuasion: ex: diners at restaurant presented w bill on 2 types of trays.
