PSYC 2310 Chapter Notes - Chapter 8: Pluralistic Ignorance, Grammatical Gender, Minority Influence
19 Mar 2013
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Document Summary
Social norms means unspoken but shared rules of conduct within a particular formal or informal group. Conformity means changing our opinions or behaviors to meet perceived group norms, can occur because people fear the consequences of deviating from the norm. Compliance means behavior that is elicited by direct requests. Obedience means behavior that produced by the commands of authority figures. We often see our own behavior as different from other people"s behavior and as caused by different factors. Social norms influence your values, beliefs, and behaviors. Social psychologists distinguish between two kinds of social norms: Descriptive norms describe how people behave in a given situation; Injunctive norms describe what people ought to do in a given situation, meaning the type of behavior that is approved of in the situation. Norms often influence our attitudes and behavior in very subtle ways.
