PSYC 2310 Chapter Notes - Chapter 7: Caffeine, Organ Donation, Toothpaste

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When the message was presented in a faster pace, people are more convinced because less time to think about the message. Messages are considered more persuasive when it is in a moderate intensity, no marked voice intonation, and at a fast speech rate. The focus on different aspect of the message depends on their involvement in the content. When the audience have high ability or motivation. If the message require greater processing, and people are distracted, then they rely more on peripheral cues. They may be able to think about it later when they are not distracted, but if under time pressure, they most likely will take this info as true. Even subtle factors, like increasing attention or arousal can influence. E. g. those that drank orange juice with caffeine were more persuaded by counter-attitudinal message. When people have low motivation to the message, they pay more attention to the peripheral cues (length, source, speed etc)

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