PSYC 2310 Chapter Notes - Chapter 5: Availability Heuristic, Lyme Disease, Social Cognition
22 Nov 2018
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When the same sets of article summaries were given but with titles changed, participants gave more weight in the articles with attractive titles such as opposites attract and birds of a feather flock together . This is availability heuristic (the ease of which an idea some into mind) Interview ratings are less reliable in predicting the future work than other objective measures such as scores etc. Drinking sugar water (with real sugar vs substitute) can increase energy to the brain and lead to more thinking process when making a decision. E. g. participant who drank read sugar water chose the right apartment more often. E. g. experts who make their living by predicting future events (political, econ etc) were not more accurate than an average person. The first instinct of an mc exam is only 50% right. 51% students change from wrong to right, 25% change from right to wrong, the rest changed from wrong to wrong.
