Chapter 2- Research Methods Feb. 7 2014
How do researchers in social psychology test their ideas?
- Steps in the research process include:
• Forming a question
• Searching the literature
• Forming a hypothesis
• Creating an operational definition
• Collecting and analyzing data
• Proposing or revising a theory
- Exposing children to images of aggression in the media is a bad idea
What are the different types of correlational research methods?
- Two distinct types of correlation research methods:
• Observational/naturalistic methods
• Self-report or survey methods
- How you ask university students about their alcohol use and sexual behaviour can
influence their response
How do you conduct experimental research?
- Specific features of experimental methods include:
• Random assignment
- Important that studies are designed with high internal and external validity
- Women eat fewer M& Ms when they are talking with an attractive man than when
they are talking with someone who is less attractive
How do you conduct qualitative research?
- Distinction between qualitative and quantitative research
- Levels of qualitative analysis include:
• Discursive analysis
What are the ethical issues in conducting research in social psychology?
- How researchers manage the ethical issues involved in conducting research in
social psychology including:
• Review by a Research Ethics Board
• Informed consent
- University students can behave like actual prison guards (and indeed prisoners)
very quickly, when they are put in this situation
How does culture influence research findings?
- The role of culture in influencing research findings in social psychology
- Question order, question wording, and the language used can all impact on
responses in different ways for people from individual and collectivistic cultures Archival research- a research approach that uses already recorded behaviour
Correlational research- a research technique that examines the extent to which two or
more variables are associated with one another
Covert measures- measure used by researchers that rely on participants behaviour or
reaction not directly under participants’control
Debriefing- a disclosure made to participants after research procedures are completed in
which the researcher explains the purpose of the study, answers questions, attempts to
resolve any negative feelings, and emphasizes the study’s contributions to science
Deception- giving false information to the participants in a study