PSYC 2310 Chapter Notes - Chapter 16: Theory Of Planned Behavior, Solomon Asch, Cognitive Dissonance

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22 Nov 2011
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Chapter 16- Behaviour In A Social Context
- Zimbardo experiment simulated prison (university students)
participants too involved in roles (guard/prisoner)
study incomplete
-social thinking and social perception: how we feel/think about social world
-social influence: others influencing behaviour
-social relations: behave towards others
- attributions made judgements of causes/outcomes of ours and others behaviour
- personal (internal)- behaviour by characteristics
- situational (external)- situation causes behaviour
- Harold Kelley says 3 info… consistency, distinctiveness and consensus determine
attribution
High situation consistency high, others low personal
-fundamental attribution error: underestimate situation, overestimate personal
-self-serving bias: personalsuccess, situationalfailure
- Solomon Asch impression experiment
- Primacy effect: attach to what first learned about person
- Recency effect: attach to recent info
- Mental set told something, expect to see it, perceive it that way (schemas!!)
-Stereotype: generalized belief about group
-Self-fulfilling prophecy: unconscious, person behaves in way toward someone
that brings out behaviour expected by that person
-Attitude: positive/negative reaction to person, action, object, concept (stimulus)
- Stephen Kraus overall attitudes predict behaviour to a degree
-Theory of planned behaviour: positive attitude towards something, increase
want to engage in a behaviour
- Fetsinger’s theory of cognitive dissonance uncomfortable tension between
two things, told to person cognitively
Ie. “I am truthful” and “I just told that student that the boring task is fun”
motivation to reduce dissonance
counterattidunal is behaviour not equal to attitude!! rationalize dissonance,
rationalize behaviour
-self-perception theory: (Daryl Bem) interfere with our own attitude by watching
our behaviours
Persuasion:
- communicator message through channel audience with context
communicator credibility (believable??) expertise/trustworthiness
- message
o2 sided refutional approach (see 2 sides of argument) *MORE
EFFECTIVE
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